The Above-the-Fold Website Conversion Checklist

Your above-the-fold content — what people see on their phone or screen before scrolling — determines whether visitors engage or leave. This checklist gives you the essential elements that convert browsers into supporters, participants, or customers.

Credit: This framework builds on conversion optimization principles from  Nik Sharma and has been adapted by David deSouza for growth-stage organizations.



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The Messy Middle Marketing Playbook

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From Scattered to Clear: How to define who you are (and why it matters!) in 90 minutes