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    <lastmod>2026-03-30</lastmod>
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      <image:title>Collective - Timothy Koide - With my son Kanoa at an Oakland Ballers game</image:title>
      <image:caption>“My face… yes. My smile… yes. Eight hours of sleep and studio lighting… powered by AI.</image:caption>
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      <image:title>Collective - Timothy Koide - Make it stand out</image:title>
      <image:caption>One of my favorite views from the Oakland Temple</image:caption>
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    <lastmod>2026-03-30</lastmod>
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      <image:title>Collective - Meg McGilvra - “My face… yes. My smile… yes. Eight hours of sleep and studio lighting… powered by AI.</image:title>
      <image:caption>“My face… yes. My smile… yes. Eight hours of sleep and studio lighting… powered by AI.</image:caption>
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      <image:title>Collective - Meg McGilvra - Make it stand out</image:title>
      <image:caption>My coworkers in my office! LOL</image:caption>
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    <lastmod>2026-03-17</lastmod>
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      <image:caption>Me, breaking in new skates!</image:caption>
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      <image:title>Collective - Leah Peters - Make it stand out</image:title>
      <image:caption>With my daughters, ready for the Zombies / Descendants Worlds Collide Tour</image:caption>
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    <lastmod>2026-01-05</lastmod>
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      <image:title>Collective - Jess Britt - Make it stand out</image:title>
      <image:caption>Snapped by a friend at a co-working space in Burlington, Vermont — I split my time between Boston and my home state of VT</image:caption>
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      <image:title>Collective - Jess Britt - Make it stand out</image:title>
      <image:caption>Out capturing some beautiful birds!</image:caption>
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    <lastmod>2025-12-04</lastmod>
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      <image:title>Collective - Caroline Fitz-Roy - Make it stand out</image:title>
      <image:caption>Traveling with this kid!  16 + Counting!</image:caption>
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      <image:title>Collective - Caroline Fitz-Roy - Make it stand out</image:title>
      <image:caption>Favorite food + favorite friends + favorite city (NYC) = the best way to celebrate a birthday!</image:caption>
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    <lastmod>2026-01-27</lastmod>
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      <image:title>Collective - Molly Christiansen - Make it stand out</image:title>
      <image:caption>On the way back from a fabulous long weekend trip with a dear friend</image:caption>
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      <image:title>Collective - Molly Christiansen - Make it stand out</image:title>
      <image:caption>Enjoying time outside with my kids after a backyard music performance</image:caption>
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    <lastmod>2025-10-20</lastmod>
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      <image:title>Collective - Laila Plamondon - Leading professional development</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
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      <image:title>Collective - Laila Plamondon - Make it stand out</image:title>
      <image:caption>Cooking up a storm with my little ones</image:caption>
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    <lastmod>2025-10-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/fe09d33e-7d9c-4346-9283-3e7be51acc88/Diamond+Head+-+Michael+Chae.jpeg</image:loc>
      <image:title>Collective - Michael Chae</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
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    <image:image>
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      <image:title>Collective - Michael Chae - Make it stand out</image:title>
      <image:caption>Appreciating the "now" in Seoul at the Han River.</image:caption>
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    <lastmod>2025-10-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/ae5ad878-b7eb-4c51-8ea7-8d525d2ddf39/image+%281%29.png</image:loc>
      <image:title>Collective - Kate Harris - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/37c8dc09-eb77-47ad-821a-8e22845fb0dd/headshot+-+Kate+Harris.png</image:loc>
      <image:title>Collective - Kate Harris - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-10-14</lastmod>
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      <image:title>Collective - Cindy Vatalaro</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
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    <loc>https://www.theheliacollective.com/collective/chris-obrien</loc>
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    <lastmod>2025-10-07</lastmod>
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      <image:title>Collective - Chris O’Brien</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/cdd3091f-a4c3-4018-8fc5-9f78b5db1778/Image+%2881%29+-+Chris+O%27Brien.jpg</image:loc>
      <image:title>Collective - Chris O’Brien - who knows what i'm thinking about --- least of all me!</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
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  <url>
    <loc>https://www.theheliacollective.com/collective/amy-omand</loc>
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    <lastmod>2025-10-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/2c1652ee-f934-484c-a6c5-35576b558373/IMG20221226115009+-+Amy+Omand%2C+7+Seat.jpg</image:loc>
      <image:title>Collective - Amy Omand</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/659bfdd8-9529-4a34-a5a9-56435ca09788/IMG20250714065515+-+Amy+Omand%2C+7+Seat.jpg</image:loc>
      <image:title>Collective - Amy Omand - Enjoying a morning paddle off of the coast of Vancouver Island!</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
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  <url>
    <loc>https://www.theheliacollective.com/collective/camille-acey</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/a3d5fb0a-9ccd-4979-8456-d30d96b250c0/lunchwithsachi-august2025+-+Camille+A.jpeg</image:loc>
      <image:title>Collective - Camille Acey</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/b60018c9-bf82-44a8-bea1-01c02dc98b6e/josephrodriguez-gleegirlsnyc+-+Camille+A.png</image:loc>
      <image:title>Collective - Camille Acey - This is a great photo by legendary Brooklyn photographer Joseph Rodriguez. He captured so much raw urban glee in the 70s and 80s. I love this city and the way people make community across cultures</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
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  <url>
    <loc>https://www.theheliacollective.com/collective/andrea-chen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/15086d04-f9de-4747-9362-b2d4506dd1f8/9687+-+Andrea+C..JPEG</image:loc>
      <image:title>Collective - Andrea Chen</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/8ee041a9-4dd0-42e3-8f3f-814f23486b9d/10189+-+Andrea+C..JPEG</image:loc>
      <image:title>Collective - Andrea Chen - Meditating with two mini Aussies Mouse and Toffee</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
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  <url>
    <loc>https://www.theheliacollective.com/collective/david-desouza</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/c97beeed-3214-4e96-b832-a888aa6c590f/d11070d0-3b92-4b38-ab89-046378c4e4ba+-+David+DeSouza.JPG</image:loc>
      <image:title>Collective - David DeSouza</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/69afd0c0-c42c-4335-ba47-8255e7f6149c/Screenshot+2025-08-13+at+3.47.23%E2%80%AFPM.png</image:loc>
      <image:title>Collective - David DeSouza - Nature junkies</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
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    <loc>https://www.theheliacollective.com/collective/nancy-fournier</loc>
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    <lastmod>2025-10-20</lastmod>
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      <image:title>Collective - Nancy Fournier&amp;nbsp;Ph.D.</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/8d04e709-8a70-40fd-a152-a15a21ec5874/IMG_20250719_095257287_MP+-+Nancy+Fournier.jpg</image:loc>
      <image:title>Collective - Nancy Fournier&amp;nbsp;Ph.D. - Just another day on Curacao</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
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  <url>
    <loc>https://www.theheliacollective.com/collective/dianna-tremblay</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/0e34c2c0-ed9a-4e75-85b2-638a0f3339c4/Image+7-28-25+at+6.57%E2%80%AFAM.jpeg</image:loc>
      <image:title>Collective - Dianna Tremblay</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/1866d6b9-8243-469a-835a-a38250a8436c/Image+7-28-25+at+6.56%E2%80%AFAM.jpeg</image:loc>
      <image:title>Collective - Dianna Tremblay - I love traveling! Our last international trip was to Morocco and it was amazing.</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/collective/shannon-riordan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/dfa52963-8d05-4eec-a659-ba568fa3aec5/Image+7-28-25+at+6.40%E2%80%AFAM.jpeg</image:loc>
      <image:title>Collective - Shannon Riordan</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/fe718e21-146a-4979-be97-0bbb81975eab/Image+7-28-25+at+6.40%E2%80%AFAM.jpeg</image:loc>
      <image:title>Collective - Shannon Riordan - A surprise visitor outside a supermarket in Sebastopol</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/collective/claire-bernson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/d1df0ed4-b805-44dc-9a17-b7fab1b8c210/IMG_5805+-+Claire+Bernson.jpeg</image:loc>
      <image:title>Collective - Claire Bernson</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/d999236f-ef1e-4cad-b681-63cc8d5fe081/IMG_9312+-+Claire+Bernson.jpeg</image:loc>
      <image:title>Collective - Claire Bernson - Here I am enjoying a few of my favorite things... my garden, sunshine, and my cat Richard!</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/collective/nina-jacinto</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/5607f1c0-fbe3-4dca-a460-3c93bb819126/IMG_6037_Facetune_04-02-2022-12-27-23+-+Nina+Jacinto.jpeg</image:loc>
      <image:title>Collective - Nina Jacinto</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/fa2a85be-a18f-490d-8fd0-9cbe47553aed/IMG_2947+-+Nina+Jacinto.jpeg</image:loc>
      <image:title>Collective - Nina Jacinto - CFO (Chief Feline Officer) and new intern who started in January.</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/collective/rachel-kleban</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/82201c94-77ca-431c-beb4-1e713c026c5e/Rachel+Kleban+-+Pic+1+-+Rachel+Kleban.jpeg</image:loc>
      <image:title>Collective - Rachel Kleban</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/6989ef70-5eda-4c3d-bb1d-2056ca5fdc49/Rachel+Kleban+-+Pic+2+-+Rachel+Kleban.jpeg</image:loc>
      <image:title>Collective - Rachel Kleban - Puzzling is my most relaxing hobby and the only time I never think check my phone.</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/collective/sebastian-johnson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/0f42cebd-eb4e-4f6e-89c2-5ca1a0f3daef/IMG_9815%5B1%5D+-+Sebastian+Johnson.jpeg</image:loc>
      <image:title>Collective - Sebastian Johnson - Sebastian in his home office</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/bcab9794-afe1-4c30-b4d1-b5a133c3c449/IMG_1981%5B1%5D+-+Sebastian+Johnson.jpeg</image:loc>
      <image:title>Collective - Sebastian Johnson</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/collective/sophia-zisook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/e622cd52-a8de-417d-b09c-4bf1ff447883/Screenshot+2025-07-01+at+10.06.11%E2%80%AFAM.png</image:loc>
      <image:title>Collective - Sophia Zisook - Proud auntie to many little squishy humans.</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/68697bb5-81ed-4606-ad56-b2ad5f35c9fc/IMG_3032+-+Sophia+Zisook.JPG</image:loc>
      <image:title>Collective - Sophia Zisook</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/collective/alyza-jehangir</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/db2a8579-5a9e-4176-a4dd-28e4ba0a0f62/image+%287%29.png</image:loc>
      <image:title>Collective - Alyza Jehangir - At Jahazi Coffee House in Mombassa doing my favorite things: eating keema samosas for breakfast and talking to my mom</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/3e4c2801-383c-46e8-acb7-b4d2921a3b22/IMG_0309.jpg</image:loc>
      <image:title>Collective - Alyza Jehangir</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/collective/jess-skylar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/42210771-659f-4be9-9566-3e0f08035a08/jess+pic.jpg</image:loc>
      <image:title>Collective - Jess Skylar - At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/556613f4-aecd-4ed5-91ac-7a9aa8deb442/Jess+pic+2.jpg</image:loc>
      <image:title>Collective - Jess Skylar</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/collective/natalie-bergstrasser</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/5287b5f0-bc5e-4b9a-9a89-f69327e8806c/natalie.jpg</image:loc>
      <image:title>Collective - Natalie Bergstrasser - When your influencer friend insists on a mini photo shoot with ice cream in hand, you say “yes.”</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/0e9253e6-39c6-4306-935d-614070e10fd2/IMG_3060.jpeg</image:loc>
      <image:title>Collective - Natalie Bergstrasser</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/collective/jonathan-edward</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/ff804e62-6a3a-4917-99fe-cb674598e123/Diving+with+turtles+%28Sipadan%2C+Malaysia%29+-+Jonathan+Edward.JPG</image:loc>
      <image:title>Collective - Jonathan Edward - Diving with turtles (Sipadan, Malaysia)</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/861ef262-8e48-4779-96da-3a7b2c8d1202/Bass+fishing+in+Colorado+-+Jonathan+Edward.jpg</image:loc>
      <image:title>Collective - Jonathan Edward</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/collective/giuseppe-morgana</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/fb70eab5-703b-42c2-a981-de5adfc92705/photo1+-+Giuseppe+Morgana.jpeg</image:loc>
      <image:title>Collective - Giuseppe Morgana - Driving a Fiat 500 in Italy!</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/4fa1d7a0-3b3a-4501-b04d-041beed4119a/photo2+-+Giuseppe+Morgana.jpeg</image:loc>
      <image:title>Collective - Giuseppe Morgana</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/collective/diane-martell</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/1ac07669-766c-4810-b1b8-b02dfc3a044f/dmartell_bio+pic+-+Diane+Martell.jpg</image:loc>
      <image:title>Collective - Diane Martell - Me, Precious, and our award-winning Auntie’s sweet potato pie - undefeated champions of the Juneteenth pie contest!</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/231a800d-c824-47ef-b24d-dc61d280a466/dmartell_piecontest+-+Diane+Martell.jpg</image:loc>
      <image:title>Collective - Diane Martell</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/collective/libby-fischer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/dc1d32b3-71c3-4ba5-84cc-be6848199b7b/IMG_2164+-+Libby+Fischer.jpg</image:loc>
      <image:title>Collective - Libby Fischer - Libby is also an ordained minister in the Universal Life Church. Her marriage services are complimentary.</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/84536632-92c9-4835-bcd1-73258934cc42/IMG_2165+-+Libby+Fischer.jpg</image:loc>
      <image:title>Collective - Libby Fischer</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/collective/jesse-noonan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/c6e9953b-3886-431e-821b-3d163bf8ed6f/IMG_4002+-+Jesse+Sage+Noonan.jpeg</image:loc>
      <image:title>Collective - Jesse Noonan - My 8 year old makes my favorite initial bracelet. Sage is the middle name (Jesse Sage Noonan!)</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/aa5ccb60-fdee-47c9-a583-d0c4a2397aee/IMG_3705+-+Jesse+Sage+Noonan.jpeg</image:loc>
      <image:title>Collective - Jesse Noonan</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/collective/katya-fels-smyth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/5504161c-9789-470a-baa9-861176baacde/Katya+Sierra+Nevadas+-+Katya+Smyth.jpg</image:loc>
      <image:title>Collective - Katya Fels Smyth - Here I am backpacking in the Sierra Nevadas for my 50th (whew-- that turned into quite a story!)... finally not feeling altitude sickness.</image:title>
      <image:caption>At Stagecoach - annual tradition with my best friend + sister (which makes me sound much cooler AND much more country than I really am!)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/88eeb37a-9ac3-4bff-afad-c3b1afca8a23/Speaking+at+New+America+2023+-+Katya+Smyth.jpg</image:loc>
      <image:title>Collective - Katya Fels Smyth</image:title>
      <image:caption>Hiking with my pups = my happy place!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/5917d516-3969-4673-b4a0-36ad1f2d2806/IMG_2940+-+Katya+Smyth.JPG</image:loc>
      <image:title>Collective - Katya Fels Smyth - Make it stand out</image:title>
      <image:caption>Here I am with the amazing FFI closing team at our final staff retreat at my farm (cameo by Tillie the donkey!)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-30</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/article/build-something-worth-belonging-to</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/456ce4db-7a97-4575-aebc-b74bff6d2fad/Build+Something+Worth+Belonging+To+Notebook.jpeg</image:loc>
      <image:title>Library - Build Something Worth Belonging To - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/355c6864-b164-49c4-9594-ccd276f633ab/Screenshot+2026-03-30+at+12.07.52%E2%80%AFPM.png</image:loc>
      <image:title>Library - Build Something Worth Belonging To - Make it stand out</image:title>
      <image:caption>With my son Kanoa at an Oakland Ballers game</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/66cde464-5cb1-4a61-9fa9-0647b5d5a1c7/One+of+my+favorite+views+from+the+Oakland+Temple.+.jpeg</image:loc>
      <image:title>Library - Build Something Worth Belonging To - Make it stand out</image:title>
      <image:caption>One of my favorite views from the Oakland Temple</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/91125eec-814f-469a-821a-8abff63c1aa5/A+watercolor+done+by+my+great-grandmother+in+the+Topaz+Internment+Camp+during+WWII..jpeg</image:loc>
      <image:title>Library - Build Something Worth Belonging To - Make it stand out</image:title>
      <image:caption>A watercolor done by my great-grandmother in the Topaz Internment Camp during WWII</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/d7cf37f8-0c97-448c-922f-670554321801/Screenshot+2026-03-30+at+12.07.52%E2%80%AFPM.png</image:loc>
      <image:title>Library - Build Something Worth Belonging To - Make it stand out</image:title>
      <image:caption>With my son Kanoa at an Oakland Ballers Game</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/andreas-fundraising-toolkit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/article/fundraising-that-runs-itself</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/72f3f3b7-7af5-4619-8ee0-752d43fab4e8/IMG_9790.jpeg</image:loc>
      <image:title>Library - Fundraising that Runs Itself (Almost) - Make it stand out</image:title>
      <image:caption>Beach day with my daughter in Half Moon Bay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/3fd7e5ca-7fa6-4f9b-b65c-da8c7213ec53/IMG_8615.jpeg</image:loc>
      <image:title>Library - Fundraising that Runs Itself (Almost) - Make it stand out</image:title>
      <image:caption>Stumbling upon a rainbow on a misty day</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/905d9b48-6a24-4f36-aa3b-48e7a0a91edc/IMG_8536.jpeg</image:loc>
      <image:title>Library - Fundraising that Runs Itself (Almost) - Make it stand out</image:title>
      <image:caption>Thousands of plums growing in my backyard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/0c512ccb-4b7c-4f2b-b774-daf82f86079a/unnamed.jpg</image:loc>
      <image:title>Library - Fundraising that Runs Itself (Almost) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/fee2f5b6-b917-45fd-b850-480c8572f15d/Screenshot+2026-03-24+at+8.08.25%E2%80%AFAM.png</image:loc>
      <image:title>Library - Fundraising that Runs Itself (Almost) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/3650cc07-d7ba-4bd4-b0e8-2e179f54503c/IMG_8370.jpeg</image:loc>
      <image:title>Library - Fundraising that Runs Itself (Almost) - Make it stand out</image:title>
      <image:caption>The spiders were busy this morning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/c7c188f1-9a6b-4677-bffd-5e65b3846862/IMG_8383.jpeg</image:loc>
      <image:title>Library - Fundraising that Runs Itself (Almost) - Make it stand out</image:title>
      <image:caption>Morning commute</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/d7a78359-adbe-4af3-9093-6d8f792702ec/Screenshot+2026-03-24+at+8.13.37%E2%80%AFAM.png</image:loc>
      <image:title>Library - Fundraising that Runs Itself (Almost) - Make it stand out</image:title>
      <image:caption>Paddleboarding on Smith Lake in Alabama</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/megs-ai-starter-toolkit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-17</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/article/what-can-ai-actually-do-for-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/cb7c6eb5-4a78-44b1-b71e-3c364ec478df/unnamed-2.jpg</image:loc>
      <image:title>Library - What Can AI Actually Do for You? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/229e8361-286f-42e3-9542-17c087c04c2c/unnamed.png</image:loc>
      <image:title>Library - What Can AI Actually Do for You? - Make it stand out</image:title>
      <image:caption>Example of what my tiny humans create, because why not a penguin and bunny combine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/71e48496-5b75-4e37-bdd3-dd78e7a37407/unnamed-1.jpg</image:loc>
      <image:title>Library - What Can AI Actually Do for You? - Make it stand out</image:title>
      <image:caption>Always happier in or near water!!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/ffceea31-fc47-4329-9896-5ba40c7c7b01/unnamed.jpg</image:loc>
      <image:title>Library - What Can AI Actually Do for You? - Make it stand out</image:title>
      <image:caption>“My face… yes. My smile… yes. Eight hours of sleep and studio lighting… powered by AI.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/article/hc-snapshot-ceo-compensation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/jess-interviewing-toolkit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-03</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/article/the-why-interview</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/0860bcea-ce50-4d40-89a9-14632cf7f503/IMG_8896-preview.jpeg</image:loc>
      <image:title>Library - An Interview Process Where Everyone Says YES - Make it stand out</image:title>
      <image:caption>I know - a random dog photo!!! And we got REALLY clear on why for the second pup, needed to play wildly well our first (there’s nothing that can tire a dog out like another dog and we couldn't keep up) AND we wanted a dog that would snuggle and be a little more loving than our I want to be right next to you and will protect you in all things but please only touch me when I want to be touched.  The specifics shifted (size, age, etc.) but the why our family needed a second pup were a YES the whole way through!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/5f06e9d0-79f8-48f7-afd5-f28495297026/Screenshot+2026-03-03+at+4.11.41%E2%80%AFPM.png</image:loc>
      <image:title>Library - An Interview Process Where Everyone Says YES - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/0d09b504-7af0-49a1-a064-e368e11029ff/IMG_5140.jpeg</image:loc>
      <image:title>Library - An Interview Process Where Everyone Says YES - Make it stand out</image:title>
      <image:caption>When you get this right, it creates the MOST beautiful teams.  Even with vastly different styles (big dreamers that want do everything and thoughtful introspectives that move slowly), if their why matches the org AND their role (big dreamers = visionary leaders and thoughtful introspective = director of operations), they will usually LOVE working together as we can see for the accolades for this thoughtful introspective who’s big dreaming colleagues love and appreciate what he brings!!!!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/jess-honest-transitions-toolkit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-28</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/article/the-gift-of-honest-conversations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/229dfa76-d03e-47cd-b9dd-23f4839a3414/unnamed.png</image:loc>
      <image:title>Library - When It’s Time for Someone to Go - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/6e85dd47-f45a-4e14-8e5a-b884368f22cc/unnamed.jpg</image:loc>
      <image:title>Library - When It’s Time for Someone to Go - Make it stand out</image:title>
      <image:caption>These decisions, these convos — they're hard. Make sure to take time to breathe and ground yourself, both before and after.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/e60f8250-1c06-444f-9348-24df3612453e/unnamed-1.jpg</image:loc>
      <image:title>Library - When It’s Time for Someone to Go - Make it stand out</image:title>
      <image:caption>My grandmother was the most beautiful truth teller, bringing heart and honesty to each and every conversation. She inspires me to bring that same spirit to every relationship I get to have, at work and beyond.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/6e4fa858-da48-4386-91b7-b79bebeff18d/Screenshot+2026-01-13+at+4.58.59%E2%80%AFPM.png</image:loc>
      <image:title>Library - When It’s Time for Someone to Go - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/team-reset-scripts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/sample-reset-meeting-agenda</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/team-reset-pre-meeting-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/team-reset-pre-survey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/article/how-to-reset-a-struggling-team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/1fb13723-c037-48cf-ab81-ffee9d69d411/Zombies+Descendants+-+Leah+Peters.jpg</image:loc>
      <image:title>Library - How to Reset a Struggling Team - Make it stand out</image:title>
      <image:caption>Leah, dressed up with her daughters, who have taught her much about living with intention.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/1b05d981-f911-47d3-9c49-30cd1e5c3831/Figure+Skating+-+Leah+Peters.jpg</image:loc>
      <image:title>Library - How to Reset a Struggling Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/article/hc-snapshot-when-data-doesnt-tell-the-whole-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-05</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/article/tough-staffing-decisions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-05</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/finding-your-people</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/article/identifying-the-humans</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/6b07ae0a-89e2-4932-9986-1865316ebb0b/Screenshot+2026-02-03+at+10.06.11%E2%80%AFAM.png</image:loc>
      <image:title>Library - Different Cultures Need Different Humans - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/63650596-33bd-475f-b5c4-f29681424327/Screenshot+2026-02-03+at+10.06.52%E2%80%AFAM.png</image:loc>
      <image:title>Library - Different Cultures Need Different Humans - Make it stand out</image:title>
      <image:caption>My kiddos Rev Foods’ing - hairnets and delivery trucks and lift games and apples and, well, all the things!!!!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/22e41f88-49a5-4f80-ac40-ad40ae784c37/72361032630__1B828BDF-4B89-49E1-B5C7-370A3BAF15E4.jpeg</image:loc>
      <image:title>Library - Different Cultures Need Different Humans - Make it stand out</image:title>
      <image:caption>Two brilliant folks who helped scale Think of Us in VERY different ways - Pauline who loved to turning chaos into detailed (and human-centered!) processes, and Whitney, who helped turn an idea into a living/breathing/beautiful program.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/6e4fa858-da48-4386-91b7-b79bebeff18d/Screenshot+2026-01-13+at+4.58.59%E2%80%AFPM.png</image:loc>
      <image:title>Library - Different Cultures Need Different Humans - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/the-why-interview-template</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-15</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/new-hire-template-assessment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/188e7ace-3a3d-44af-8689-c6194b64475a/Screenshot+2026-01-14+at+4.49.27%E2%80%AFPM.png</image:loc>
      <image:title>Library - Right Role Right Level Template - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/common-roles-reference-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/4de93545-7e4d-4cc8-9dba-e464d7660abb/Screenshot+2026-01-13+at+5.38.49%E2%80%AFPM.png</image:loc>
      <image:title>Library - Common Roles Reference Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/d96406cf-2ea9-45b0-85b5-4d85a53d08ce/Screenshot+2026-01-13+at+5.40.12%E2%80%AFPM.png</image:loc>
      <image:title>Library - Common Roles Reference Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/6b1ee418-e038-4ffe-945e-04b3093cf649/Screenshot+2026-01-13+at+5.40.53%E2%80%AFPM.png</image:loc>
      <image:title>Library - Common Roles Reference Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/1e701cf5-7ccd-4f17-b78b-25b11176a966/Screenshot+2026-01-13+at+5.41.34%E2%80%AFPM.png</image:loc>
      <image:title>Library - Common Roles Reference Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/b721bd4d-b5f5-4ed9-ab27-aa3e4b4420aa/Screenshot+2026-01-14+at+3.56.01%E2%80%AFPM.png</image:loc>
      <image:title>Library - Common Roles Reference Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/article/the-right-role-at-the-right-level</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/8f7318a6-86f6-4d40-beeb-571fbc9eb91a/IMG_8093.jpeg</image:loc>
      <image:title>Library - The Right Role at the Right Level - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/08cc2dd9-e8b9-4094-bac4-49674aca8f03/Screenshot+2025-06-17+at+2.00.21%E2%80%AFPM.png</image:loc>
      <image:title>Library - The Right Role at the Right Level - Make it stand out</image:title>
      <image:caption>Jess’ daughter Nat (16!) at an Angel City football game! Nat has sat in on a LOT of interviews over the years (pandemic, driving to/from school, etc.) and is now a VERY savvy interviewer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/4df7ab47-d5ce-4f2b-a292-168808dfd04d/Screenshot+2026-01-13+at+4.56.11%E2%80%AFPM.png</image:loc>
      <image:title>Library - The Right Role at the Right Level - Make it stand out</image:title>
      <image:caption>Jess’ wonderful pups, Cooper and Olive. Jess’ family used the 4 Magic Questions to get clear on the right second dog for their family, especially the right dog for their first dog, Olive. Enter Cooper, an affable and gigantic puppy who tires Olive out during the day and snuggles with Jess and her family at night. Perfect match!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/03a3f33d-6c5c-44c1-ab62-997cb4a02cef/Image+1-13-26+at+11.21%E2%80%AFAM.jpeg</image:loc>
      <image:title>Library - The Right Role at the Right Level - Make it stand out</image:title>
      <image:caption>→ See the full Common Roles Reference Guide for Development, Program, Sales, and Product roles with the same breakdown. A note on salaries: These are national averages for the social sector based on 2025 numbers. Adjust 20-40% higher for major cities (NYC, SF), 10-20% lower for rural areas. Org size and funding model matter too, and the dollar amounts will change each year.  Take this as directional versus “it,” of course!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/891ffaec-43d5-4b4d-9070-05c182fcfdfd/Image+12-2-25+at+7.07%E2%80%AFAM.jpeg</image:loc>
      <image:title>Library - The Right Role at the Right Level - Make it stand out</image:title>
      <image:caption>Caroline + Jess chatting about recruiting magic for her Helia article!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/6e4fa858-da48-4386-91b7-b79bebeff18d/Screenshot+2026-01-13+at+4.58.59%E2%80%AFPM.png</image:loc>
      <image:title>Library - The Right Role at the Right Level - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/delegation-conversation-scripts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-07</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/delegation-template</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/280f7adf-a596-4e92-ae0f-1e4bd590fb29/Image+1-7-26+at+3.14%E2%80%AFPM.jpeg</image:loc>
      <image:title>Library - Delegation Template - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/eaa7f59c-574a-4b13-80f0-473f7c33a3c4/Image+1-7-26+at+3.09%E2%80%AFPM.jpeg</image:loc>
      <image:title>Library - Delegation Template - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/article/delegation-that-actually-sets-your-team-up-to-win</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/0e4df04e-a495-46e2-a3f8-80588ab59d94/Screenshot+2025-10-20+at+10.39.01%E2%80%AFAM.png</image:loc>
      <image:title>Library - Delegation That Actually Works - Make it stand out</image:title>
      <image:caption>Laila and her colleague, Anna Jessup, who she once managed who now manages and facilitates alongside her!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/d17a90e5-638e-4870-992c-f8a4d3e20fe1/Screenshot+2025-10-16+at+2.53.28%E2%80%AFPM.png</image:loc>
      <image:title>Library - Delegation That Actually Works - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/6bf46ae7-09e6-4239-833f-cca53d91adc4/Screenshot+2025-10-20+at+10.40.04%E2%80%AFAM.png</image:loc>
      <image:title>Library - Delegation That Actually Works - Make it stand out</image:title>
      <image:caption>Facilitating New Manager Training</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/70220f60-4ab6-413a-bef9-8a629c4db0fe/Screenshot+2025-10-20+at+10.40.38%E2%80%AFAM.png</image:loc>
      <image:title>Library - Delegation That Actually Works - Make it stand out</image:title>
      <image:caption>Laila, #2, on the Volleyball team at the American International School in Dhaka</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/sample-budget-scripts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-16</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/nonprofit-budget-workplan-and-template</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/f6eab897-0f2b-4da5-8dd0-5251171d0d88/Image+12-15-25+at+6.00%E2%80%AFAM.jpeg</image:loc>
      <image:title>Library - Resource: 3 Month Non-Profit Budget Workplan (UX3) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/466dd451-6e64-496b-babe-b7076f1c7682/Image+12-15-25+at+6.00%E2%80%AFAM+%281%29.jpeg</image:loc>
      <image:title>Library - Resource: 3 Month Non-Profit Budget Workplan (UX3) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/health-of-the-pipeline-tracker</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-08</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/monthly-close-checklist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-17</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/net-asset-roll-forward-template</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-17</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/article/net-asset-roll-forward</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/999a048c-776b-4841-b266-1d815da20de2/Screenshot+2025-11-17+at+10.46.05%E2%80%AFAM.png</image:loc>
      <image:title>Library - Net Asset Roll Forward: The Financial Tool Every Org with Restricted Revenue Needs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/2f3d8fef-bd42-4384-999b-03cea3546997/Screenshot+2025-12-03+at+9.28.36%E2%80%AFAM.png</image:loc>
      <image:title>Library - Net Asset Roll Forward: The Financial Tool Every Org with Restricted Revenue Needs - Make it stand out</image:title>
      <image:caption>Sample Net Asset Roll Forward spreadsheet</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/cac2783b-ea82-4e2b-99c9-49100c12f2a9/Screenshot+2025-11-20+at+12.55.17%E2%80%AFPM.png</image:loc>
      <image:title>Library - Net Asset Roll Forward: The Financial Tool Every Org with Restricted Revenue Needs - Make it stand out</image:title>
      <image:caption>Andrea hiking with her daughter.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/article/curiousity-over-persuasion-how-to-find-recruiting-or-sales-magic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/94d55727-dd45-4c33-90a7-bf3f48e41b77/Screenshot+2025-11-11+at+9.58.13%E2%80%AFAM.png</image:loc>
      <image:title>Library - Curiosity Over Persuasion: How to Find Recruiting (or sales!) Magic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/e40b8af8-5c7f-479c-af10-f4e6b5243069/Screenshot+2025-11-11+at+10.32.54%E2%80%AFAM.png</image:loc>
      <image:title>Library - Curiosity Over Persuasion: How to Find Recruiting (or sales!) Magic - Make it stand out</image:title>
      <image:caption>How I spend my mornings!!!!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/7ba6dd23-521c-4009-ac14-4fe8b06dbbbc/Screenshot+2025-11-11+at+10.33.30%E2%80%AFAM.png</image:loc>
      <image:title>Library - Curiosity Over Persuasion: How to Find Recruiting (or sales!) Magic - Make it stand out</image:title>
      <image:caption>Enough said!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/recruiting-job-market-fit-framework</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-11</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/recruiting-sourcing-strategy-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-11</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/article/writing-with-ai-without-losing-your-voice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/2f2f176c-ff12-44a6-b128-ee1df19a2936/Screenshot+2025-11-06+at+9.54.53%E2%80%AFAM.png</image:loc>
      <image:title>Library - Writing With AI Without Losing Your Voice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/6c3607ec-1794-422a-b2a9-5cfb91065545/Screenshot+2025-11-06+at+11.12.58%E2%80%AFAM.png</image:loc>
      <image:title>Library - Writing With AI Without Losing Your Voice - Make it stand out</image:title>
      <image:caption>The number of hours I’ve spent playing “tug” on what to do cannot be overstated!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/19898567-6f47-4263-8384-04c9f26183ef/Screenshot+2025-11-06+at+11.13.31%E2%80%AFAM.png</image:loc>
      <image:title>Library - Writing With AI Without Losing Your Voice - Make it stand out</image:title>
      <image:caption>When one human or department just isn’t quite working as is - helps us to remember we’re all pieces/part of the greater org and the work we’re doing.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/guide-write-with-ai-without-losing-your-voice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-10</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/campaign-design-workbook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/776b63e7-941e-4164-8418-95996133e0e9/Screenshot+2025-11-04+at+2.59.40%E2%80%AFPM.png</image:loc>
      <image:title>Library - Campaign Design Workbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/budget-workplan-and-template</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-29</lastmod>
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  <url>
    <loc>https://www.theheliacollective.com/library/resource/scorecard-example-sales-team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-21</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/how-to-build-your-ai-knowledge-base</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/article/helias-discovery360</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/150a2724-3ff5-46db-9cc2-b8fcf3683689/Screenshot+2025-10-20+at+11.30.08%E2%80%AFAM.png</image:loc>
      <image:title>Library - Helia’s Discovery 360: Getting Clear on What's Actually Going On - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/edd79bd3-4835-43ba-954f-7487d6568097/Screenshot+2025-10-20+at+1.16.43%E2%80%AFPM.png</image:loc>
      <image:title>Library - Helia’s Discovery 360: Getting Clear on What's Actually Going On - Make it stand out</image:title>
      <image:caption>While they don’t use the Discovery360 as is, Masumoto Family Farms has built INCREDIBLE ways of working with their customers at every turn.  They’re always asking + listening for ideas (“let’s do a children’s book!”, partnering with a baby food provider) AND they are present at every opportunity.  The result?  They’ve built  an incredible (and now kind of famous!) multigenerational farm with the BEST peaches + nectarines!  Photo = Jess + her mom/sis with Mas at their Adopt a Tree weekend!).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/e94fcaaf-31ea-4019-92d3-1d42b317464d/Screenshot+2025-10-20+at+1.17.49%E2%80%AFPM.png</image:loc>
      <image:title>Library - Helia’s Discovery 360: Getting Clear on What's Actually Going On - Make it stand out</image:title>
      <image:caption>Jess with a WISE human, Sujata Narayan, who taught her EARLY in her career that taking the time to hear from others  — asking the questions, making the space — is very much ALWAYS worth it (even when she wants to be driving ahead and getting things done!).  Note: Jess has had to be reminded of this over and over and over by countless wise humans (Pat Donovan, Emmy DeFigueiredo, Liz Mills to name a few), and Sujata gets some of  the original credit!!!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theheliacollective.com/library/resource/how-to-use-ai-to-analyze-discovery360results</loc>
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    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
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    <loc>https://www.theheliacollective.com/library/resource/sample-project-plan-discovery360</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-10-20</lastmod>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-20</lastmod>
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    <loc>https://www.theheliacollective.com/library/resource/introducing-the-discovery360</loc>
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    <lastmod>2025-10-20</lastmod>
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      <image:title>Library - Build a GREAT Board: Nancy’s Relationship-First Framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/17dc6e27-4616-4a3e-bad6-88c6ffa7da59/summergirls.jpg</image:loc>
      <image:title>Library - Build a GREAT Board: Nancy’s Relationship-First Framework - Make it stand out</image:title>
      <image:caption>Team development with my favorite clients</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/b8e0d4e5-a5b1-4f9c-88dc-56e97593f3b9/breadandpuppet.jpg</image:loc>
      <image:title>Library - Build a GREAT Board: Nancy’s Relationship-First Framework - Make it stand out</image:title>
      <image:caption>appreciating the work of revolutionary puppetry</image:caption>
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    <lastmod>2025-11-12</lastmod>
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      <image:caption>Need some help? Pull up a chair, I'll be here.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/da47c7b4-0f4e-43d4-9faa-89af028d0d34/IMG_0076.jpeg</image:loc>
      <image:title>Library - Mergers and Closures: Unexpected Ways to Move Your Mission Forward - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Shark face - Mergers are not as scary as you think they are!</image:caption>
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      <image:caption>Me and my rescue pup, Happy. She has an endless supply of licks!</image:caption>
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    <image:image>
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      <image:title>Library - Tell Me More Words: Dianna's Journey Beyond Right and Wrong - Make it stand out</image:title>
      <image:caption>Me, my youngest son, my husband, and my oldest son watching my mom sing at Carnegie Hall this past Summer</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67353d2195803f137e1401b9/71db4187-b5a7-4413-9fd4-a580e8acfbad/Screenshot+2025-09-30+at+4.31.53%E2%80%AFPM.png</image:loc>
      <image:title>Library - Tell Me More Words: Dianna's Journey Beyond Right and Wrong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-03-18</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Library - Budget-Building That Delivers: Amy Omand's Secret to Numbers That Make Sense - Make it stand out</image:title>
      <image:caption>Amy ringing in the new year on the Hanalei pier on Kauai in 2025</image:caption>
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      <image:title>Library - Budget-Building That Delivers: Amy Omand's Secret to Numbers That Make Sense - Make it stand out</image:title>
      <image:caption>Smores and stories around the fire at our annual family camp week, Lair of the Bear.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>If you’re not having fun while you’re totally exhausted, you’re doing it wrong.</image:caption>
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      <image:caption>Libby hit the foraging jackpot (chanterelles!!!) this summer, much to the dismay of Sylvie, who would just like to get on with her hike</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>I love exploring my beautiful state. Here at the Cabrillo Bridge in San Diego. Imaging what it was like when it was built as the main entrance to Balboa Park for the 1915 Panama California Exposition.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>“Drafting grant proposals with one hand and holding the future in the other. This is what nonprofit work actually looks like sometimes.”</image:caption>
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      <image:caption>Two years ago I got back into ceramics. Throwing pottery at the wheel teaches me so many lessons that I bring into my work life.</image:caption>
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      <image:caption>My daughter Nat (16!) at an Angel City football game!  Nat has sat in on a LOT of my interviews over the years (pandemic, driving to/from school, etc.) - and is now a VERY savvy interviewer.</image:caption>
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      <image:caption>Liz Mills, co-founder of the Helia Collective who helped envision all the things on vacation + surfing in Hawaii!  She initially interviewed for the same role as me at TOU - and I then turned around and made her my first hire as the multi-faceted human who worked side by side with all of us to build the team!</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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